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Monthly Archive for: "February, 2019"
Home » Archives for February 2019
 Quandary for Age 50+ Parents: How Will Their Millennial Kids Help Care for Them?
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By Stan Massey
In Improving Satisfaction Scores, Preparing for the Future
Posted February 23, 2019

Quandary for Age 50+ Parents: How Will Their Millennial Kids Help Care for Them?

In a recent feature story, NBC News posed the question, “How Will Millennials Care for Their Aging Parents?” I think that’s a great question — especially since all my kids are Millennials! [...]

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 Key Multi-Industry Takeaways Around 50+ Personalization and Convenience
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By Stan Massey
In Improving Satisfaction Scores, Preparing for the Future
Posted February 13, 2019

Key Multi-Industry Takeaways Around 50+ Personalization and Convenience

As you consider the opportunities and great potential of marketing to the affluent age 50+ market, borrow a few lessons from changes taking place in a category that’s had to overcome the [...]

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