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Wander the halls of any home-care industry conference and you’ll hear the same question repeatedly: “What software are you using?” It seems hardly anyone is happy with their management software [...]

What a difference a year makes! This year’s annual leadership conference for the National Hospice and Palliative Care Organization, renamed the Leadership & Advocacy Conference, was markedly [...]

Four steps to determine whether you have the board you need A speaker at a recent conference asked for a show of hands as to how many c-suite leaders are frustrated with their board right now. [...]

Many organizations, whether for profit or non-profit, place a heavy focus on the audiences who have a direct impact on their bottom line. These audiences could be consumers and others who [...]

Marketing should be a significant investment for your home-based care organization, yielding a similarly meaningful return. Spending one to three percent of your annual revenues on marketing [...]

Let’s imagine a marketing campaign you and your team worked on for months is about to launch. The creative execution is solid, messaging is aligned to strategy and the media plan will get your [...]