Results: $20 Million in New Revenue

Innovation Yields $20 Million in New Revenue

Transcend helped Heartland Information Services grow revenue $20 million in three years by innovating a new go-to-market strategy. The new approach captivated the market and a larger competitor bought them shortly thereafter.

Heartland revenue

Transcend’s First Steps strategic discovery process uncovered a new opportunity to service an untapped market. The new approach helped Heartland cut costs by 20 percent, improve cash flow and quickly generate new revenue.


“You all think differently and that’s a very good thing.”

Jeff Salter, CEO, Caring Senior Service

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