Use compelling visuals to tell your story
As the saying goes, a picture is worth 1,000 words. When looking at a photograph, painting or graphic, people interpret an image in a variety of ways. Some people take a literal view and see the [...]
How can palliative care gain the respect it deserves?
Even though palliative care has been recognized as a board-certified medical specialty for nearly 15 years, it still may be the most misunderstood and underutilized. Consider it the Rodney [...]
Making the most of your digital spend
In a world now restricting travel and face-to-face interactions, a digital marketing strategy has become more urgent and necessary than ever to connect with your many audiences. But, what does a [...]
How do you know when your brand needs an update?
One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]
Referral interventions improve patient outcomes and costs
What topics have most interested Transcend’s readers and listeners like you? It’s no great surprise that our most popular podcast and one of our most highly visited blog posts is titled, [...]
Raise your value to referrers with account-based marketing
Sustaining your referral relationships and patient pipeline may have gotten more challenging in recent months thanks to the ongoing disruptions of the pandemic. With the options for your liaisons [...]
How senior care facilities can pave the path beyond COVID-19
Transcend recently surveyed 1,000 family caregivers across the nation to gauge how COVID-19 has affected their perceptions of senior care. The pandemic has dramatically shifted their attitudes, [...]
How COVID-19 changed media consumption habits
The outbreak of the COVID-19 pandemic evoked tremendous change to nearly every aspect of our daily lives. Once shelter-in-place orders were implemented in communities across the country, the [...]
Overcoming patient objections to care
The data is pretty brutal when it comes to quantifying missed opportunities for providing home-based care to appropriate patients. According to CMS, about 40% of patients discharged from [...]
If you’re not acting now, you might be left behind
Our new national study reveals what’s at stake and how to thrive We’ve reached an inflection point in senior care. It’s arrived sooner because of the pandemic, but it’s been a long time coming. [...]
