Marketing

From matchmakers like Care.com to clearinghouses like A Place for Mom to support service providers like Papa, the virtual landscape of senior care is expanding rapidly. The same data we all see [...]

In a recent post, we explored strategies for using compelling visuals to tell your brand story. Photos, graphics and images are an important part of the brand story. They evoke emotion and create [...]

As the saying goes, a picture is worth 1,000 words. When looking at a photograph, painting or graphic, people interpret an image in a variety of ways. Some people take a literal view and see the [...]

Even though palliative care has been recognized as a board-certified medical specialty for nearly 15 years, it still may be the most misunderstood and underutilized. Consider it the Rodney [...]

In a world now restricting travel and face-to-face interactions, a digital marketing strategy has become more urgent and necessary than ever to connect with your many audiences. But, what does a [...]

One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]

What topics have most interested Transcend’s readers and listeners like you? It’s no great surprise that our most popular podcast and one of our most highly visited blog posts is titled, [...]

Sustaining your referral relationships and patient pipeline may have gotten more challenging in recent months thanks to the ongoing disruptions of the pandemic. With the options for your liaisons [...]

Transcend recently surveyed 1,000 family caregivers across the nation to gauge how COVID-19 has affected their perceptions of senior care. The pandemic has dramatically shifted their attitudes, [...]

The outbreak of the COVID-19 pandemic evoked tremendous change to nearly every aspect of our daily lives. Once shelter-in-place orders were implemented in communities across the country, the [...]