How do you know when your brand needs an update?
One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]
Referral interventions improve patient outcomes and costs
What topics have most interested Transcend’s readers and listeners like you? It’s no great surprise that our most popular podcast and one of our most highly visited blog posts is titled, [...]
Raise your value to referrers with account-based marketing
Sustaining your referral relationships and patient pipeline may have gotten more challenging in recent months thanks to the ongoing disruptions of the pandemic. With the options for your liaisons [...]
How senior care facilities can pave the path beyond COVID-19
Transcend recently surveyed 1,000 family caregivers across the nation to gauge how COVID-19 has affected their perceptions of senior care. The pandemic has dramatically shifted their attitudes, [...]
How COVID-19 changed media consumption habits
The outbreak of the COVID-19 pandemic evoked tremendous change to nearly every aspect of our daily lives. Once shelter-in-place orders were implemented in communities across the country, the [...]
Overcoming patient objections to care
The data is pretty brutal when it comes to quantifying missed opportunities for providing home-based care to appropriate patients. According to CMS, about 40% of patients discharged from [...]
If you’re not acting now, you might be left behind
Our new national study reveals what’s at stake and how to thrive We’ve reached an inflection point in senior care. It’s arrived sooner because of the pandemic, but it’s been a long time coming. [...]
Connecting with family caregivers through engaging content
We are continuing our series exploring the keys to success in social media for healthcare providers, specifically senior care, home health, palliative care and hospice. Our first post examined [...]
How changing expectations will impact home care
No doubt, the COVID-19 pandemic has impacted consumers’ views and expectations of healthcare providers, including home care. These pressures combined with higher PPE costs and challenges serving [...]
Four ways to use tech to solve COVID-19 communications challenges
COVID-19 has had tremendous impacts on life in America. Social distancing has changed the very nature of how we interact. Deeper layers of PPE and denials of access separate caregivers and [...]
