Bluegrass 3

The Challenge

Before working with Transcend, the organization was supporting a variety of different brands for its respective service lines. The corporate name and their primary service line was Hospice of the Bluegrass. They also operated Palliative Care Center of the Bluegrass, Kentucky Appalachian Transition Services (or KATS) and other service lines. One recurring obstacle was that “Hospice” in the corporate name could be a turnoff for patients and referrers seeking care upstream from end-of-life care.