CHNY 4

Transcend’s Answer

To ignite earlier inquiries and referrals, Transcend created a multi-media campaign with the theme Beside You When It Matters Most. By personalizing the benefits of hospice care through compelling family stories, the campaign brought a human element and relatability to the messaging.

Consistent messaging communicating the value of hospice and palliative care for patients and families and the reasons to engage with CHPC sooner were highlighted throughout the redesigned website and new print materials.