HCR 3 By Alex Hall Posted February 4, 2020 In HCR 32020-02-042020-02-04https://transcend-strategy.com/wp-content/uploads/2019/07/transcend-logo-main.pngTranscend Strategy Grouphttps://transcend-strategy.com/wp-content/uploads/2019/07/transcend-logo-main.png200px200px 0 The Challenge To attract the spotlight away from negative stories to positive ones, HCR ManorCare needed a distinctive, big idea that the media would consider newsworthy and families would cherish.