Earning big gains from a bold strategy

Going against the grain to grow

Heartland Information Services

The Overview

Heartland Information Services provided medical transcription, but had very little market share and struggled to gain new customers.

They were operating at $4 million in the red annually.

The Challenge

Changing medical transcription services is an ordeal. Medical Records and IT Directors at hospitals were reluctant to switch and preferred more well-known providers.

Transcend’s Answer

Instead of targeting Medical Records/IT Directors with a technology strategy (like all competitors were doing), we targeted CEOs/CFOs to show how Heartland could save at least 20% and improve cash flow.

The Results

Our financial strategy struck home with top decision makers and increased Heartland’s revenue $20 million in three years. A larger competitor bought them.

Our Work