Fast-tracking strategic marketing for new opportunities
Getting new markets and sales staff up to speed
Humana
The Overview
Humana – and their competitors – were jostling for position as the deadline for enrolling seniors into Medicare Advantage and Medicare Part D prescription drug plans neared.
The Challenge
Humana asked for strategic marketing assistance in 13 states across the Midwest – many of which were expansion markets – while equipping their sales teams with market intelligence to inform selling strategies and insight.
Transcend’s answer
We prescribed comprehensive demographic-based Market Action Plans that afforded newly hired sales staff in unfamiliar territory the facts to find their audience fast, and tailor details to each region.
The Results
In less than six months, Transcend researched, planned and placed more than $3 million in advertising and distributed press releases across 200 media markets, effectively steering seniors to Humana’s seminars and facilitating enrollment.
