Recruitment & Retention

We help home care companies attract, retain and develop the staff they need to grow. We draw on Fortune 500 best practices, tailored to meet your organization’s unique needs.

Designing the Employee Experience Through the GRO Workforce Model

The needs and expectations of the home-based care workforce are in a constant state of evolution. Longevity and familiarity aren’t as important as they once were. Instead, the caregiving workforce of today and tomorrow expects a higher level of employee experience. Based on Transcend’s research and 25-plus years of experience, we have isolated the six core experiential attributes for developing the home-based care workforce for the future.

GRO Workforce Diagram

HELP ME build the best team

Recruitment Tactics to Scale the GRO Workforce Model

The GRO Workforce Model lays the groundwork for building reputation and better understanding the employee experience. Once these tenets have been optimized, organizations can expand their focus to recruiting right-fit candidates. Applying best-in-class digital advertising and market intelligence empowers providers to maximize reach to potential candidates with the highest precision. As part of a holistic media strategy, tried and true traditional media tactics help further drive employer brand awareness.



In-Depth Analysis

Full assessment of operations via our GRO Assessment

experience design

People & Culture

Health equity strategy and organizational culture building

Change Management Icon

Change Management

Guidance to navigate major transitions (M&A, rebrand)

Branding & Messaging

Leadership Engagement

Strategic planning, board engagement and succession planning



Reduce turnover by identifying, addressing and improving employee pain points

growth strategies


Hyper-focused media strategies for recruiting healthcare professionals in your markets


“If you can improve the work and collaboration that your team does – then you can probably get water out of a stone. I think everyone who I deal with at Transcend exemplifies the values they talk about and are models of perfection in our industry. Every one of my teammates here at BAYADA feels so comfortable with your guidance and advice.”

– David Totaro, President and Executive Director, BAYADA Hearts for Home Care


Identify Gaps in Retention and Recruitment Operations