HRT 4 By Alex Hall Posted February 3, 2020 In HRT 42020-02-032020-02-04https://transcend-strategy.com/wp-content/uploads/2019/07/transcend-logo-main.pngTranscend Strategy Grouphttps://transcend-strategy.com/wp-content/uploads/2019/07/transcend-logo-main.png200px200px 0 Transcend’s Answer Instead of targeting Medical Records/IT Directors with a technology strategy (like all competitors were doing), we targeted CEOs/CFOs to show how Heartland could save at least 20% and improve cash flow.