Insights Papers

Insights White Papers

Reframe your approach with research-driven insights into new opportunities to grow.

COVID-19 has dramatically changed family caregivers’ perspectives on senior care, and our research shows it will continue to shape their decisions for years to come. How can you adapt to meet future demand? Explore specific insights, their long-term implications and concrete actions you can take.

Account-based marketing (ABM) presents a new opportunity to support high-value engagements with the referral audiences you want to reach the most. Unmatched in the laser focus it provides, ABM empowers you to target the most important individual decision makers with a true one-to-one level of personalization.

Account Based Marketing Whitepaper
Living Your Brand White Paper

As competition continues to heat up for the same pool of prospective patients and staff in any given community, providers of home-based healthcare must find more potent ways to differentiate themselves in their respective markets. Elevate your patient experiences to stand apart with a strong brand that is driven by an ecosystem where culture, operations and communications all work in sync throughout a patient’s journey.