Purpose turns into action when you put deep experience and smart strategy behind it. The team at Transcend merges hospice provider expertise and advocacy, Fortune 500 and MBA best practices, and decades of marketing and sales success to propel your organization’s growth to the next level.
Fulfilling your purpose deserves support from devoted hospice experts
The best hospice care is fueled by people with compassion and dedication to the mission. The same goes for optimizing the business side of hospice.
This work is our mission, our calling and our heart for people.
Our Values
Genuine
We say what we mean, do what we say and treat others as we’d want to be treated.
Curious
We’re never done learning, exploring or trying to find a better way.
Collaborative
We’re stronger as a team – at our best when we unite our collective wisdom.
Courageous
We take chances, speak truth and advocate for what’s right – even when it’s uncomfortable.
All In
We’re devoted to helping our clients and teammates grow and achieve their full potential.
Our Team
Alex Hall
Creative Director
With an inquisitive mind and extensive design expertise, Alex is constantly exploring new ways to help clients tell their story in visually powerful ways. He knows good design doesn’t just look good; it works hard to achieve results.
Allison Swisher
Client Advisor
Guided by a commitment to excellence, Allison helps organizations strengthen recruitment, retention, compliance and leadership practices. With nearly 30 years of hands-on operations experience in home-based care, she thrives on solving complex challenges and building strong teams. Her focus is creating systems that drive sustainable success at the intersection of people, process and performance.
Courtney Penn
Chief Operations Officer
Courtney combines deep experience in home-based care with a passion for building strong, connected teams. She’s driven by helping people thrive – whether it’s her clients navigating change or her colleagues growing together to deliver a lasting impact.
Dan Johnston
Data Analyst
Dan’s expertise in mathematics and statistics – honed over 20+ years as both an analyst and educator – perfectly align for his role as our number-crunching data guru. He maintains Transcend’s vast pool of proprietary data, helping us and our clients leverage it for key insights.
Jenny Plumadore
Partner & Chief Financial Officer
With a relentless work ethic and a background that includes service in the U.S. Air Force, Jenny’s attention to detail and appreciation for discipline keeps Transcend on the financial straight and narrow.
Jordan Dockery
Manager of Digital Strategy & Media
Organizations and brands thrive on superb internal and external communications. Jordan excels at both. She brings expertise in a range of skills, including digital marketing and analytics, social media, M&A communications, capital campaigns and staff engagement – all shaped by experience in the home care and hospice space.
Mary Feasel
Support Services Lead
As both Transcend’s production expert and lead proofreader, Mary is crucial to Transcend’s quality assurance. A stickler for accuracy and consistency, she makes sure our work, and yours, is done exactly right.
Shannon Minoske
Project Manager
Success often boils down to the details. Luckily for us, Shannon puts her precise organization and meticulous planning to work to help Transcend and our clients succeed. As project manager, she ensures projects stay on track, on target and on time.
Stephanie Johnston
Chief Executive Officer
Stephanie’s philosophy, and leadership style, focuses on strengthening home care organizations through cohesive business strategy that unifies communications, HR, operations, financial and quality improvement.
Tony Kudner
Chief Strategy Officer
A problem-solver at heart, Tony loves supporting clients with fresh ideas and clear thinking. He believes every challenge has a solution and loves developing strategy at the intersection of marketing, operations, policy and employee engagement.
Will Smith
Project Manager
Will brings more than 15 years of experience turning creative ideas into campaigns that deliver for brands like DISH, Netflix and Hot Topic. With a steady hand and sharp eye for detail, he keeps complex projects moving forward – helping teams stay aligned, on time, and focused on what matters most.
