Meet Transcend

We’re on a mission to make Fortune 500 practices accessible to growth-minded home care companies, so everyone – regardless of race, gender, identity, orientation, income or geography – has access to the best possible care to live their most fulfilling lives.

We’re always on the lookout for like-minded experts in design thinking, human resources, change management and innovation. Full-time and freelance applicants welcome.

This work is our mission, our calling and our heart for people.

Alex Hall

Creative Director
With an inquisitive mind and extensive design expertise, Alex is constantly exploring new ways to help clients tell their story in visually powerful ways. He knows good design doesn’t just look good, it works hard to achieve results.

Christine Kilman

Client Growth & Chief Operations Officer
Christine applies more than two decades of experience in learning the nuances of each client’s business and in building relationships that provide proactive insights and answers contributing to continued growth.

Courtney Penn

Client Growth Lead
Courtney’s background includes leadership roles at hospice and private duty agencies, as well as marketing for one of the nation’s most effective state associations. Her extensive home care experience makes her a passionate and potent advocate for helping her clients grow.

Dan Johnston

Data Analyst
Dan’s expertise in mathematics and statistics – honed over 20+ years as both an analyst and educator – perfectly align for his role as our number-crunching data guru. He maintains Transcend’s vast pool of proprietary data, helping us and our clients leverage it for key insights.

Dave Hochanadel

Insights & Brand Strategy Lead
Dave combines a strategic perspective and mastery of language to help define your organization through a distinctive identity, powerful voice and clear purpose – tapping into your strengths to yield meaningful results with key audiences.

Emily Van Werden

Project Manager
Emily’s extensive project management and marketing background is tailor-made for Transcend’s clients. With her innate adaptability, relationship-building and problem-solving abilities, she helps our team and yours tackle obstacles and find the most efficient and effective path to achieving results.

Erin Hefflinger

Digital Media Strategy Lead
Erin constantly explores innovative ways to add value to clients’ digital media presence. She translates measurements and complex analytics data into clear insights and actionable steps to help connect with key audiences and achieve greater ROI.

Jenny Plumadore 

Partner & Chief Financial Officer
With a relentless work ethic and a background that includes service in the U.S. Air Force, Jenny’s attention to detail and appreciation for discipline keeps Transcend on the financial straight and narrow. 

Mardy Maki

Strategist
Mardy brings clear thinking, focus and insights to organizations with the ambition to grow, pinpointing strategically sound opportunities amid unprecedented complexity and change.

Mary Feasel

Support Services Lead
As both Transcend’s production expert and lead proofreader, Mary is crucial to Transcend’s quality assurance. A stickler for accuracy and consistency, she makes sure our work, and yours, is done exactly right. 

Shannon Minoske

Project Manager
Success often boils down to the details. Luckily for us, Shannon puts her precise organization and meticulous planning to work to help Transcend and our clients succeed. As project manager, she ensures projects stay on track, on target and on time. 

Stan Massey

Partner & Chief Strategy Officer
Stan’s 20 years experience building home care brands brings an immeasurable wealth of insights proven to increase referrals, elevate quality, improve patient experience and boost revenue.

Stephanie Johnston

Chief Executive Officer
Stephanie’s philosophy, and leadership style, focuses on strengthening home care organizations through cohesive business strategy that unifies communications, HR, operations, financial and quality improvement.