Results: Boost Recruitment and Retention
Appealing Through Personal Fulfillment
Northern Illinois Hospice was coping with staffing shortages in their five-county service area – and they had a prime opportunity to expand into another county if they could hire staff there, too. Transcend crafted a targeted recruitment campaign that quadrupled website visits and enabled the agency to fill almost all their open positions in the first three months.
The recruitment campaign featured headlines such as “What’s your hire purpose?” and “Answer a hire calling” to focus on the personal fulfillment employees gained from their careers at Northern Illinois Hospice. Spreading the word through targeted social media, digital advertising and Google Search generated an 836% increase in new website visitors and resulted in 96 applications.
The best investment we ever made was in working with Transcend."
Lisa Novak, CEO, Northern Illinois Hospice
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