Results: 88% Increase in Census
BRANDING AND MARKETING DRIVE CENSUS GROWTH
Through work with Transcend, Northern Illinois Hospice experienced an 88% increase in census and a 19-day increase in average length of stay. More patients and families received critical care sooner.
Transcend modernized the Northern Illinois Hospice brand and used research-rooted insights to more effectively connect the agency’s legacy and offerings with the growing needs of patients and families. The “First in Caring for Life’s Final Moments” campaign underscored Northern Illinois Hospice’s expertise, compassion and responsiveness with a message to insist on them as the provider of choice.
"The best investment we ever made was in working with Transcend."
Lisa Novak, CEO, Northern Illinois Hospice