Digital Health Check
Search engine marketing (SEM) is an essential pillar in any successful digital strategy. SEM uses search engine optimization (SEO) and paid search (e.g., Google Ads) to give you high visibility and accessibility to your audiences when they need you most. People rely on Google to help answer questions, and you want to be sure you are ranking at the top of the results page to be the resource in which they find answers. But between organic and paid keywords, managing ad budgets, writing content and ad copy, competitor activity and more, it can be difficult to know where to focus.
Our Digital Health Check reviews and analyzes the vital signs of your SEM approach while digging into your competitors, uncovering opportunities to make meaningful recommendations to improve, such as improving rankings on the results page, increasing website traffic and, ultimately, garnering more conversions.
Reports included in our analysis:
- An SEM overview for your domain and up to two competitors
- A list of your most valuable organic keywords and related data, such as volume, clicks, cost-per-click, and more
- A list of your competitors’ most valuable organic keywords
- Organic keywords that your competitors rank well for that you might be missing
- Paid keywords you should consider buying, as well as ones your competitors are buying
- Your competitors’ paid search text ads, which show how they are speaking to your audience
