The Transcend TRi Report: Information. Intelligence. Insights.
Too many strategic and marketing decisions in home-based care start with hunches or stereotypes. Our ideas about what patients and potential recruits want or need are rooted in generalizations or past experiences. Transcend’s TRi™ Report helps home-based care agencies move beyond assumptions and use deep consumer data to make informed decisions about their specific communities.
The TRi Report is informed by our research platform that looks at more than 14,000 unique consumer characteristics. Psychographic and behavioral data enhances the picture. Our platform combines traditional surveys with AI and predictive modeling, aggregating over 10 billion daily observed online actions and delivering insights on 200+ million U.S. consumers.
This research is then analyzed specifically through a client’s requested geographic area, either their own or a new territory they may be interested in. And it’s coupled with Transcend’s expertise in home-based care to deliver actionable intelligence an agency can use to make strategic decisions to grow their business.

The TRi Report comes in three main formats:

Focusing on the needs and habits of those providing care to an adult family member

Focusing on the habits and values of historically underserved communities

Deep insights into clinical professionals looking for meaningful work
Each TRi Report is different and unique to a service area and client goals. Report topics can be combined to include overlap, such as caregivers from a specific cultural background. TRi Reports include deep statistical information on:
- Audience size
- Audience demographics (education level, household income, sex, etc.)
- Psychological drivers
- Values
- Primary needs for help with caregiving (TRi Caregiver and Access)
- Top chronic diseases and serious illnesses present in community (TRi Caregiver and Access)
- Media consumption volume, including specific media outlets utilized
- Preferred social media platforms
- Transcend activation recommendations
Ready to Get Started?
The TRi Report is also reasonably priced and delivered quickly, allowing providers of all sizes to better understand their markets. Volume and subscription discounts are available.
Contact the Transcend team and learn more about what the TRi Report can do for you.


