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Author Archive for: "Nicole McCann-Davis"
Home » Archives for Nicole McCann-Davis
 Navigating a New Ethical Maze: AI in Home-Based Care Marketing
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By Nicole McCann-Davis
In Preparing for the Future, Uncategorized
Posted October 6, 2025

Navigating a New Ethical Maze: AI in Home-Based Care Marketing

Artificial intelligence (AI) – whether you love it or loathe it – is here to stay. The integration of AI into healthcare marketing represents both an unprecedented opportunity and a profound [...]

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 Strategy vs. Tactics: What’s Driving Your Marketing Plan?
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By Nicole McCann-Davis
In Partnering for Growth
Posted July 9, 2024

Strategy vs. Tactics: What’s Driving Your Marketing Plan?

Is your marketing team looking to create that one new flyer to accelerate growth within a local facility? If so, it may be time to apply a new lens to your marketing strategy. In the dynamic [...]

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 Hidden in Plain Sight: Reaching Underserved Populations in Home-Based Care
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By Nicole McCann-Davis
In Preparing for the Future
Posted May 21, 2024

Hidden in Plain Sight: Reaching Underserved Populations in Home-Based Care

Are you convinced that there isn’t an underserved population in your service area? Well think again. Health equity is gaining more traction than ever. CMS has prioritized increasing access to [...]

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