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Preparing for the Future

Home » Preparing for the Future
 Measuring Performance of Your Social Media Efforts
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By Emily Zarecki
In Competing in a Crowded Market, Getting Earlier Referrals, Preparing for the Future
Posted March 29, 2021

Measuring Performance of Your Social Media Efforts

There’s no denying the power of social media. Worldwide, more than 3.6 billion people use social media, and that number is projected to continue increasing exponentially. People use social media [...]

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 Rebrand to Promote Understanding
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By Stan Massey
In Preparing for the Future
Posted March 23, 2021

Rebrand to Promote Understanding

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

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 Who Will Lead Change in Home-Based Care?
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By Stan Massey
In Podcasts, Preparing for the Future
Posted March 1, 2021

Who Will Lead Change in Home-Based Care?

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]

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 Should Nonclinical Home Care Be Serving a Bigger Role?
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By Stan Massey
In Expanding Services, Partnering for Growth, Podcasts, Preparing for the Future
Posted February 1, 2021

Should Nonclinical Home Care Be Serving a Bigger Role?

For decades, people with a serious illness or rehab needs have preferred to stay at home if it’s medically possible. And when most people think of “home care” or “home health,” they think of [...]

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 New Survey: COVID Vaccine Status Will Impact Willingness to Receive Care
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By Stephanie Johnston
In Preparing for the Future
Posted December 8, 2020

New Survey: COVID Vaccine Status Will Impact Willingness to Receive Care

As we prepare for the rollout of the new COVID-19 vaccines, providers are already getting requests from patients and families for vaccinated caregivers. We were curious to see how strongly people [...]

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 Podcasts: The Best of 2020
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By Stan Massey
In Getting Earlier Referrals, Preparing for the Future
Posted November 30, 2020

Podcasts: The Best of 2020

“The Best of 2020” sounds like an oxymoron. In a year dominated by a global pandemic that’s still in full force – and the many challenges it has brought to people’s physical health, mental [...]

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 Inspiring Hope During Uncertain Times
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By Stephanie Johnston
In Preparing for the Future
Posted November 20, 2020

Inspiring Hope During Uncertain Times

Seven years ago, on a business trip to South Africa, I had the opportunity to visit Robben Island, where Nelson Mandela was imprisoned by the country’s apartheid regime for nearly 20 of his [...]

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 Celebrating This Special Month – and Its Future
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By Stan Massey
In Preparing for the Future
Posted November 9, 2020

Celebrating This Special Month – and Its Future

A few thoughts of appreciation and serious consideration as we celebrate National Home Care, Hospice and Palliative Care Month: These specialties are not only the foundation of my profession, [...]

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 Can We Build Hospice for True Equality of Care?
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By Stan Massey
In Improving Satisfaction Scores, Podcasts, Preparing for the Future
Posted November 2, 2020

Can We Build Hospice for True Equality of Care?

A particularly poignant moment happened during my recent interview with Ronit Elk, PhD. We were discussing her incredibly important research and pilot program delving into culturally based [...]

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 How Do You Know When Your Brand Needs an Update?
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By Stan Massey
In Competing in a Crowded Market, Preparing for the Future
Posted September 14, 2020

How Do You Know When Your Brand Needs an Update?

One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]

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