Preparing for the Future

I’m a research junkie. From survey reports to data visualization tables to TikTok TedTalks to personality assessments, I love anything that uses data to teach me something new about myself or the [...]

Rich third-party data can give senior care providers a closer, more personal look at their audience of prospective patients and family healthcare decision makers. Senior care providers’ [...]

The COVID-19 pandemic has rocked the world of healthcare. Its impact has affected so many facets of the entire healthcare system – starting with hospital overloads and their ripple effect on care [...]

Labor Day marks the end of summer, the start of PSL season (pumpkin spice latte) and, for many, the final stages of planning and budgeting for the coming year. In fact, we’re just under 100 [...]

The blog post you can read below was originally published nearly three years ago. Since then, its content about branding has become more relevant than ever. A growing number of Transcend’s [...]

No doubt about it, staffing is the greatest challenge organizations are facing these days. In senior care, the crisis is compounded by growing demand and more complex care needs. Two weeks ago, [...]

Remote monitoring is becoming increasingly integral to empowering more independent living among seniors, and to enable efficiencies among shrinking ranks of professional caregivers. This blog and [...]

There’s no denying the power of social media. Worldwide, more than 3.6 billion people use social media, and that number is projected to continue increasing exponentially. People use social media [...]

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]