Preparing for the Future

There’s no denying the power of social media. Worldwide, more than 3.6 billion people use social media, and that number is projected to continue increasing exponentially. People use social media [...]

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]

For decades, people with a serious illness or rehab needs have preferred to stay at home if it’s medically possible. And when most people think of “home care” or “home health,” they think of [...]

As we prepare for the rollout of the new COVID-19 vaccines, providers are already getting requests from patients and families for vaccinated caregivers. We were curious to see how strongly people [...]

“The Best of 2020” sounds like an oxymoron. In a year dominated by a global pandemic that’s still in full force – and the many challenges it has brought to people’s physical health, mental [...]

Seven years ago, on a business trip to South Africa, I had the opportunity to visit Robben Island, where Nelson Mandela was imprisoned by the country’s apartheid regime for nearly 20 of his [...]

A few thoughts of appreciation and serious consideration as we celebrate National Home Care, Hospice and Palliative Care Month: These specialties are not only the foundation of my profession, [...]

A particularly poignant moment happened during my recent interview with Ronit Elk, PhD. We were discussing her incredibly important research and pilot program delving into culturally based [...]

One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]