Identify Gaps in Retention and Recruitment Operations

Uncovering Retention Pain Points Disguised as Recruitment Problems

Aveanna Healthcare was struggling to fill a caregiver gap exacerbated by the pandemic, despite investing millions of dollars in recruitment tactics. Transcend assessed and analyzed their branch-level employee journey and operations, which revealed opportunities to recapture inactive caregivers and streamline branch operations to modernize its private duty nursing service line.


Eleven-month qualitative and quantitative assessment of PDN operations from the branch up

Data mined from:

  • Agency HR, financial and operations platforms
  • Audience surveys
  • Online behavior of caregiver audience across 30 states
  • Transcend benchmarks
Aveanna Healthcare

Aveanna is currently activating Transcend’s recommendations as part of its path to PDN modernization to include:

  • Right-sizing branch-level roles and productivity levels
  • Establishing key performance measures for centralized and de-centralized recruitment functions
  • Strengthening training and on-boarding programs pertaining to leadership, technology and soft skills training

Transcend’s ability to analyze, evaluate and make real recommendations for process improvement and engagement with our caregivers has stood out as a 'Win-Win' relationship. I look forward to our continued engagement and the ability to implement solutions that will improve our recruiting, onboarding and long-term engagement with our caregiving staff.”

Jeff Shaner, CEO, Aveanna Healthcare

HELP ME grow census and LOS