Results: Quadrupled Revenue in Four Years
Marketing Yields Triple Patient Days, Double LOS
Transcend guided the Center for Hospice Care to overcome hospice stigmas and a highly competitive market – in direct competition against a health system – to quadruple revenue, triple patient days and double length of service.
Transcend market research and market assessments uncovered key insights used to inform a brand and messaging refresh. Direct marketing to family healthcare decision makers empowered consumer choice, and digital strategies ensured a seamless and engaging prospect journey. The result was faster and earlier conversions.
“After rebranding and establishing a marketing program, our referrals have more than doubled in the past year.”
Gary Castillo, Executive Director, Chaplaincy Health Care