Refresh Your Market Intel
Custom On-Demand Research for Home Care
Gain powerful and actionable insights to better understand your market – data that empowers you to remain focused and agile in your strategies. Transcend Strategy Group offers three levels of market-specific intel that supports more effective and productive business development, employee recruitment and retention, and marketing efforts.
Choose from Three High-Impact Market Research Packages
Choose for: A snapshot of the current dynamics in your market influencing demand, access and action. Use these insights to update messaging, marketing and recruitment tactics or to educate referrers.
Geographic-specific snapshot of current market composition, healthcare needs and interests, and media consumption habits and platforms. Includes analysis and recommendations.
See the latest details on the size of key audiences, their values, decision-making drivers, media consumption habits and socio-economic profiles
Inform new service offerings, referrer/payer strategies and employee recruitment strategies
Three to five weeks
$5,000 per market
Choose for: A deep-dive market research study of your specific market to analyze perceptions, awareness, differentiators and competitive landscape. Use to refresh marketing and recruitment strategies, inform strategic planning or shape service and product offerings.
Custom market research survey focused on your choice of consumers or prospective employees, includes:
- Survey Development
- Results Analysis
- Activation Recommendations
Learn about current perceptions of home care in your consumer or job market and see how you compare with competitors
Identify your differentiators, inform your QAPI priorities, uncover barriers to admissions and more
From $20,000 per market
Choose for: A rolling pulse of your market to help you anticipate shifts, opportunities and emerging trends. Use to outflank competition with differentiators, messaging, strategies, staffing and offerings perfectly in tune with current and evolving dynamics.
Combines market snapshot and market assessment in an ongoing market trend analysis to inform real-time action, includes:
- Snapshot Development
- Survey Development
- Ongoing Results Analysis
- Ongoing Benchmarking
- Quarterly Analysis & Coaching Sessions
- Quarterly Insights & Messaging Recommendations
Understand the impact of consolidations, new payer situations, competitors’ activities and your own efforts
Continually adapt to address changing audience attitudes
Market-based pricing available upon request
Get the Data You Need for Smart Decisions
Pricing and additional details are available on request.