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Meet Transcend
Contact
Brand Assessment Survey
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Brand Assessment Survey
Transcend Brand Assessment
Step
1
of
15
6%
Name
*
First
Last
Email
*
Do all your service lines share a consistent brand name or brand element(s), such as the same icon or geographic reference?
*
Yes
No
Does your brand structure enable the addition of new services or products with the same, consistent brand name?
*
Yes
No
Can you summarize your brand promise in 10 words or less?
*
Yes
No
Do you have a simple and clearly defined purpose statement that conveys the “why” at the heart of your organization?
*
Yes
No
Can you identify three distinct differentiators of your brand from competitors?
*
Yes
No
Can every member of your team articulate those three brand differentiators with consistent language?
*
Yes
No
Is your brand a true reflection of your culture and the experiences your team delivers daily?
*
Yes
No
Can your team clearly and consistently express three differentiators that set you apart as an employer?
*
Yes
No
Do your referral sources know a significant difference between your brand and your competitors'?
*
Yes
No
Are you the preferred or recommended provider for at least three different referral sources?
*
Yes
No
Do you have messages tailored to the specific interests of different key audiences (e.g., families, referrers and payers)?
*
Yes
No
Do patients and families frequently ask for you to be their provider by name?
*
Yes
No
Do you update your brand messaging consistently to keep pace with changes in your market (so your messaging isn’t the same as it was five years ago)?
*
Yes
No
Do you use tools to constantly measure the effectiveness of how well your brand messaging is reaching and resonating with your key audiences?
*
Yes
No
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