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In the face of an increasingly competitive landscape, home and hospice care agencies need a thorough understanding of their market to thrive – one that goes beyond the numbers to achieve a [...]

Transcend’s recent national workforce research offers several important insights into where providers can strengthen their recruitment and retention. One of the major themes we saw come through [...]

Twenty years ago, Transcend helped Hospice of Northwest Ohio (HNWO) launch their groundbreaking marketing campaign focused on families. Through diligent, consistent branding and marketing work, [...]

Rich third-party data can give senior care providers a closer, more personal look at their audience of prospective patients and family healthcare decision makers. Senior care providers’ [...]

An inside-out branding approach reduces turnover, engages your team, and fosters a better patient experience Workforce recruitment and retention remains one of the most significant and pressing [...]

Adapt your approach to attracting talent, hiring, training and delivering care to differentiate your employee value proposition  Senior care already had a serious recruitment and retention [...]

There’s no doubt. Telehealth’s time has arrived – and much faster amid our socially distanced pandemic. As officials across the nation implemented social distancing and stay-at-home orders, it [...]

Sustaining your referral relationships and patient pipeline may have gotten more challenging in recent months thanks to the ongoing disruptions of the pandemic. With the options for your liaisons [...]

Transcend recently surveyed 1,000 family caregivers across the nation to gauge how COVID-19 has affected their perceptions of senior care. The pandemic has dramatically shifted their attitudes, [...]

Our new national study reveals what’s at stake and how to thrive We’ve reached an inflection point in senior care. It’s arrived sooner because of the pandemic, but it’s been a long time coming. [...]