Articles Archives | Transcend Strategy Group

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Fixing the Referral Black Hole with Joint Accountability

Every hospice organization has some version of the same conversation. A referral came in and somehow, days later, it’s still listed as pending. Who last talked to the referral source?…

Tony KudnerSeptember 14, 2026

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Articles Positioning

Your Brand Is a Growth Strategy. Treat It Like One.

Most hospice leaders understand why clinical quality matters. They can articulate their outcomes, their care philosophy, their commitment to family-centered service. Ask them what makes their hospice different in the…

Alex HallAugust 4, 2026

Admissions Articles

The Clock Is Already Ticking

When a referral comes in, most hospice organizations ask one question: Did we get the admit? That is the wrong question. Or at least, it is an incomplete one. The…

Courtney PennJuly 9, 2026

Admissions Articles Sales

Getting Over the Awkwardness of Selling: How Hospice Leaders Can Reframe Growth Work

I had an old boss who used to say, “Neutral is reverse,” meaning that if you aren’t moving forward, you’re actually moving backward. Most hospice leaders know this, but when…

Tony KudnerJune 23, 2026

Different strands of rope coming unraveled

Admissions Articles Sales

Two Teams, One Mission: Building Empathy Across the Admissions Divide

In nearly every hospice organization I’ve worked with, there’s a version of the same story. The sales team and the admissions team started out aligned – same mission, same patients,…

Courtney PennJune 16, 2026

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Articles News

Growth Under Scrutiny: Don’t Pull Back

On May 13, we wrote about the CMS moratorium and the conversations it was already changing for hospice liaisons and intake teams. The headlines have certainly not quieted down since…

Tony KudnerMay 27, 2026

Industry Update! What to Say When Referral Sources & Families Ask About Hospice Fraud

Articles News

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

On May 13th, CMS announced a six-month nationwide moratorium on new Medicare enrollments for both hospices and home health agencies, citing what Administrator Mehmet Oz described as "systemic and deeply…

Tony KudnerMay 13, 2026

Articles Podcasts Positioning

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

Negative online reviews are unfortunately a recurring part of hospice reputation management, regardless of quality of care. The family member leaving an angry one-star update every few days isn’t just…

Tony KudnerMay 13, 2026

Admissions Articles

When Growth and Admissions Don’t Align, Everyone Loses

If you lead a hospice organization, you’ve probably felt it: that friction between your growth team and your admissions team. The finger-pointing when census dips. The quiet resentment when referrals…

Tony KudnerApril 15, 2026

Admissions Articles

The Power of the Daily Standup in Hospice and Home-Based Care

Hospice patient needs can shift in a matter of hours. A stable patient can suddenly require urgent support; a family may move from hesitant to ready for services overnight; staffing…

Courtney PennMarch 10, 2026

Articles

Fixing the Referral Black Hole with Joint Accountability

Your Brand Is a Growth Strategy. Treat It Like One.

The Clock Is Already Ticking

Getting Over the Awkwardness of Selling: How Hospice Leaders Can Reframe Growth Work

Two Teams, One Mission: Building Empathy Across the Admissions Divide

Growth Under Scrutiny: Don’t Pull Back

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

When Growth and Admissions Don’t Align, Everyone Loses

The Power of the Daily Standup in Hospice and Home-Based Care

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