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Author Archive for: "Erin"
Home » Archives for Erin Hefflinger
 Prove Your Ad Campaigns are Driving Meaningful Impact
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By Erin Hefflinger
In Competing in a Crowded Market
Posted March 16, 2021

Prove Your Ad Campaigns are Driving Meaningful Impact

The age-old advertising conundrum: How do I know if my campaigns are actually generating revenue for my organization? In a previous blog, we discuss the importance of building an advertising [...]

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 Making the Most of Your Digital Spend
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By Erin Hefflinger
In Competing in a Crowded Market
Posted September 21, 2020

Making the Most of Your Digital Spend

In a world now restricting travel and face-to-face interactions, a digital marketing strategy has become more urgent and necessary than ever to connect with your many audiences. But, what does a [...]

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