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Author Archive for: "Erin"
Home » Archives for Erin Hefflinger
 Reach Family Caregivers at the Right Time with a Smarter Digital Strategy
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By Erin Hefflinger
In Competing in a Crowded Market, Getting Earlier Referrals
Posted January 25, 2023

Reach Family Caregivers at the Right Time with a Smarter Digital Strategy

We know that family caregivers often face immense stress and fatigue that can come from the unrelenting demands of providing care. Yet, according to a 2020 AARP report, only 29% of family [...]

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 Prove Your Ad Campaigns Are Driving Meaningful Impact
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By Erin Hefflinger
In Competing in a Crowded Market
Posted March 16, 2021

Prove Your Ad Campaigns Are Driving Meaningful Impact

The age-old advertising conundrum: How do I know if my campaigns are actually generating revenue for my organization? In a previous blog, we discuss the importance of building an advertising [...]

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 Making the Most of Your Digital Spend
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By Erin Hefflinger
In Competing in a Crowded Market
Posted September 21, 2020

Making the Most of Your Digital Spend

In a world now restricting travel and face-to-face interactions, a digital marketing strategy has become more urgent and necessary than ever to connect with your many audiences. But, what does a [...]

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