Tony Kudner, Author at Transcend Strategy Group

Getting Over the Awkwardness of Selling: How Hospice Leaders Can Reframe Growth Work

I had an old boss who used to say, “neutral is reverse,” meaning that if you aren’t moving forward, you’re actually moving backward. Most hospice leaders know this, but when…

Tony KudnerJune 23, 2026

One orange paper airplane among all white paper airplanes

Articles News

Growth Under Scrutiny: Don’t Pull Back

On May 13, we wrote about the CMS moratorium and the conversations it was already changing for hospice liaisons and intake teams. The headlines have certainly not quieted down since…

Tony KudnerMay 27, 2026

Industry Update! What to Say When Referral Sources & Families Ask About Hospice Fraud

Articles News

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

On May 13th, CMS announced a six-month nationwide moratorium on new Medicare enrollments for both hospices and home health agencies, citing what Administrator Mehmet Oz described as "systemic and deeply…

Tony KudnerMay 13, 2026

Articles Podcasts Positioning

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

Negative online reviews are unfortunately a recurring part of hospice reputation management, regardless of quality of care. The family member leaving an angry one-star update every few days isn’t just…

Tony KudnerMay 13, 2026

News Podcasts

Transcending Home Care: AI and Change Management – Solving the Beverly Problem

AI is reshaping home-based care faster than most organizations anticipated, and the technology is only part of the equation. In this episode, Tony sits down with Courtney Penn, COO at…

Tony KudnerApril 28, 2026

Admissions Articles

When Growth and Admissions Don’t Align, Everyone Loses

If you lead a hospice organization, you’ve probably felt it: that friction between your growth team and your admissions team. The finger-pointing when census dips. The quiet resentment when referrals…

Tony KudnerApril 15, 2026

News Podcasts

The Ubiquitous AI Episode: What Home-Based Care Isn’t Ready For

In this episode of Transcending Home Care, Tony Kudner sits down with JJ Ram, CTO and co-founder of Claim Health, to discuss what AI looks like from the inside where…

Tony KudnerMarch 3, 2026

News Podcasts

Home Care 100: Big Ideas, Real Life, and What Actually Moves the Needle

At conferences like Home Care 100, it’s easy to get swept up in big ideas, big tech and bold predictions. View Transcript But what actually sticks when you get back…

Tony KudnerFebruary 11, 2026

Articles News

Three Predictions for Home-Based Care in 2026 (and Why This Year Feels Different)

Every January, many industry press outlets and vendor newsletters fill up with grand and bold predictions. Some are thoughtful, some can feel recycled. If I’m being honest, most feel a…

Tony KudnerJanuary 28, 2026

Podcasts Sales

Business Development Compliance Horror Stories

Marketing is essential to hospice growth – but it’s also one of the highest compliance risk areas in home-based care. In this special “Compliance Horror Stories” episode of Transcending Home…

Tony KudnerJanuary 6, 2026

Tony Kudner

Getting Over the Awkwardness of Selling: How Hospice Leaders Can Reframe Growth Work

Growth Under Scrutiny: Don’t Pull Back

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

Transcending Home Care: AI and Change Management – Solving the Beverly Problem

When Growth and Admissions Don’t Align, Everyone Loses

The Ubiquitous AI Episode: What Home-Based Care Isn’t Ready For

Home Care 100: Big Ideas, Real Life, and What Actually Moves the Needle

Three Predictions for Home-Based Care in 2026 (and Why This Year Feels Different)

Business Development Compliance Horror Stories

Get Fresh Insights

I’m interested in

Types of Content

Let’s discuss your specific needs.