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“Key message” is a commonly used phrase in marketing, almost to the point of where we take it for granted. Yet when applied properly, key messages are crucial for connecting with audiences and [...]

In this episode, Transcend Chief Strategy Officer Tony Kudner sits down with Kate Proctor, executive advisor to the National Alliance for Care at Home and chief strategy officer and general [...]

When was the last time you examined your employee hiring and onboarding processes? I mean, really examined them. To the point where you are mapping out processes, timing of each stage of the [...]