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“Patient-centered care” has been a mantra in healthcare for years. More recently, “patient experience” is all the buzz. And rightly so. With surveys from patients and families affecting ratings, [...]

Brands should be designed for the long haul. The whole idea, after all, is to build trust and a relationship for long-term loyalty – and it helps to have a staunchly consistent brand name that [...]

Is your home health agency ready for the seismic shift Patient Driven Groupings Model reimbursement will bring at the start of 2020? No doubt you’ve already had plenty of planning meetings, [...]

In a recent feature story, NBC News posed the question, “How Will Millennials Care for Their Aging Parents?” I think that’s a great question — especially since all my kids are Millennials! [...]

As you consider the opportunities and great potential of marketing to the affluent age 50+ market, borrow a few lessons from changes taking place in a category that’s had to overcome the [...]

Let’s face it. Changing an established brand is a big deal. For starters, there are bound to be key people who are attached to an existing brand — customers, employees, board members, investors [...]

As the healthcare landscape continues to shift, Transcend Strategy Group would like to share some insights we see continuing to build this year – and how they affect the marketing opportunities [...]

As the healthcare landscape continues to shift, Transcend Strategy Group would like to share some insights we see continuing to build this year – and how they affect the marketing opportunities [...]

With a new year underway, Transcend Strategy Group would like to share some insights on trends we see continuing to build throughout the year – and how they affect the marketing opportunities and [...]

The keystone of effective marketing is, “Know your audience.” Often, however, a target audience is composed of multiple segments and important differences may exist among them. For hospice [...]