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For decades, hospitals have been the top referral source for most providers of post-acute care. Hospices, for example, have long received an average of more than 45% of their referrals from [...]

The blog post you can read below was originally published nearly three years ago. Since then, its content about branding has become more relevant than ever. A growing number of Transcend’s [...]

I have some bad news and some good news. Both are results from a recent national survey of physician office managers regarding their referral practices to providers of home-based care. The bad [...]

We live in a specialized world. We’re not just computer users, we’ve become proficient in either PC or Mac. We may enjoy the eclectic menu of an all-American diner, but we pay premium prices at a [...]

Remote monitoring is becoming increasingly integral to empowering more independent living among seniors, and to enable efficiencies among shrinking ranks of professional caregivers. This blog and [...]

As the Hospital-at-Home care model is gaining traction, does your agency have an opportunity to play a role and expand your patient base? In this blog post and embedded podcast, you’ll hear from [...]

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]

For decades, people with a serious illness or rehab needs have preferred to stay at home if it’s medically possible. And when most people think of “home care” or “home health,” they think of [...]

Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]