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For many healthcare providers, 2022 saw their staffing situation move from “shortage mode” to “crisis mode” – especially for nurses, CNAs and social workers. This dynamic creates a dual dilemma. [...]

Any smart marketer wants to see a measurable return on investment for their marketing dollars. The boost in revenue from marketing efforts should outweigh the money invested over time – or the [...]

Changing your brand name – especially if it’s been established for decades – is a really big deal. And a major financial investment. And more than a little scary. Yet the need for many healthcare [...]

The COVID-19 pandemic ushered in a new era of skepticism – and even fear – from families regarding the safety and quality of care at facilities such as nursing homes. Mass media focused on major [...]

Staffing shortages are perhaps the single greatest challenge plaguing virtually all healthcare providers these days. It’s a complex problem. Staffing shortfalls – especially in positions [...]

A funny thing happened on the way to marketing hospice and other home-based care. Most providers essentially ignored targeting the actual recipients of their services – patients and their [...]

A lot has changed in healthcare during the past 20 years – especially for providers of healthcare at patients’ homes. Driving much of that change has been the impact of shifting reimbursement [...]

The COVID-19 pandemic has rocked the world of healthcare. Its impact has affected so many facets of the entire healthcare system – starting with hospital overloads and their ripple effect on care [...]

For decades, hospitals have been the top referral source for most providers of post-acute care. Hospices, for example, have long received an average of more than 45% of their referrals from [...]

The blog post you can read below was originally published nearly three years ago. Since then, its content about branding has become more relevant than ever. A growing number of Transcend’s [...]