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Author Archive for: "Stan Massey"
Home » Archives for Stan Massey
 Smart Ways to Grow Your Continuum of Care
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By Stan Massey
In Expanding Services, Podcasts
Posted May 22, 2023

Smart Ways to Grow Your Continuum of Care

Many providers of home care have added new service lines since their agencies began. The logic has been solid – diversify offerings so the agency isn’t dependent on a single service, generate new [...]

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 Building a Viable Palliative Care Program
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By Stan Massey
In Podcasts, Preparing for the Future
Posted April 21, 2023

Building a Viable Palliative Care Program

For decades, palliative care has been an enigma. This vital service that relieves pain and suffering to greatly improve quality of life is woefully misunderstood, delivered in a zillion different [...]

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 Is Your Agency Ready for the Big Changes to the Hospice Survey?
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By Stan Massey
In Preparing for the Future
Posted February 27, 2023

Is Your Agency Ready for the Big Changes to the Hospice Survey?

If you’re a hospice provider, you’re bound to be aware of the extensive changes CMS published in late January regarding their hospice survey and hospice surveyor training for State Agency and [...]

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 How Technology Can Improve Home Care Staffing and Productivity Challenges
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By Stan Massey
In Preparing for the Future
Posted February 8, 2023

How Technology Can Improve Home Care Staffing and Productivity Challenges

Healthcare industry pundits may have different perspectives about the next five to 10 years. But most agree about one crucial topic – the critical staffing shortage we’re already experiencing is [...]

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 Sustain Recruitment and Retention Through a Strong Culture
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By Stan Massey
In Reducing Employee Turnover
Posted January 16, 2023

Sustain Recruitment and Retention Through a Strong Culture

For many healthcare providers, 2022 saw their staffing situation move from “shortage mode” to “crisis mode” – especially for nurses, CNAs and social workers. This dynamic creates a dual dilemma. [...]

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 How Consistent, Strategic Marketing Yields Strong ROI for Home Care Providers.
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By Stan Massey
In Competing in a Crowded Market
Posted December 5, 2022

How Consistent, Strategic Marketing Yields Strong ROI for Home Care Providers.

Any smart marketer wants to see a measurable return on investment for their marketing dollars. The boost in revenue from marketing efforts should outweigh the money invested over time – or the [...]

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 Branding to Build Your Culture, Census and Continuum
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By Stan Massey
In Preparing for the Future
Posted September 26, 2022

Branding to Build Your Culture, Census and Continuum

Changing your brand name – especially if it’s been established for decades – is a really big deal. And a major financial investment. And more than a little scary. Yet the need for many healthcare [...]

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 Overcome Barriers to Facility-Based Care with What Families Value Most
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By Stan Massey
In Competing in a Crowded Market
Posted May 16, 2022

Overcome Barriers to Facility-Based Care with What Families Value Most

The COVID-19 pandemic ushered in a new era of skepticism – and even fear – from families regarding the safety and quality of care at facilities such as nursing homes. Mass media focused on major [...]

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 Six Bright Ideas to Battle Staff Burnout
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By Stan Massey
In Reducing Employee Turnover
Posted March 28, 2022

Six Bright Ideas to Battle Staff Burnout

Staffing shortages are perhaps the single greatest challenge plaguing virtually all healthcare providers these days. It’s a complex problem. Staffing shortfalls – especially in positions [...]

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 Don’t Discount the Clout of Consumer Marketing
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By Stan Massey
In Competing in a Crowded Market
Posted February 14, 2022

Don’t Discount the Clout of Consumer Marketing

A funny thing happened on the way to marketing hospice and other home-based care. Most providers essentially ignored targeting the actual recipients of their services – patients and their [...]

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