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Many providers of home care have added new service lines since their agencies began. The logic has been solid – diversify offerings so the agency isn’t dependent on a single service, generate new [...]

For decades, palliative care has been an enigma. This vital service that relieves pain and suffering to greatly improve quality of life is woefully misunderstood, delivered in a zillion different [...]

If you’re a hospice provider, you’re bound to be aware of the extensive changes CMS published in late January regarding their hospice survey and hospice surveyor training for State Agency and [...]

Healthcare industry pundits may have different perspectives about the next five to 10 years. But most agree about one crucial topic – the critical staffing shortage we’re already experiencing is [...]

For many healthcare providers, 2022 saw their staffing situation move from “shortage mode” to “crisis mode” – especially for nurses, CNAs and social workers. This dynamic creates a dual dilemma. [...]

Any smart marketer wants to see a measurable return on investment for their marketing dollars. The boost in revenue from marketing efforts should outweigh the money invested over time – or the [...]

Changing your brand name – especially if it’s been established for decades – is a really big deal. And a major financial investment. And more than a little scary. Yet the need for many healthcare [...]

The COVID-19 pandemic ushered in a new era of skepticism – and even fear – from families regarding the safety and quality of care at facilities such as nursing homes. Mass media focused on major [...]

Staffing shortages are perhaps the single greatest challenge plaguing virtually all healthcare providers these days. It’s a complex problem. Staffing shortfalls – especially in positions [...]

A funny thing happened on the way to marketing hospice and other home-based care. Most providers essentially ignored targeting the actual recipients of their services – patients and their [...]