Archives

As the Hospital-at-Home care model is gaining traction, does your agency have an opportunity to play a role and expand your patient base? In this blog post and embedded podcast, you’ll hear from [...]

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]

For decades, people with a serious illness or rehab needs have preferred to stay at home if it’s medically possible. And when most people think of “home care” or “home health,” they think of [...]

Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]

Not long ago, a palliative care practitioner I was talking with summed up one of the specialty’s conundrums perfectly. He said, “If you ask 10 practitioners of palliative care to define it, [...]

“The Best of 2020” sounds like an oxymoron. In a year dominated by a global pandemic that’s still in full force – and the many challenges it has brought to people’s physical health, mental [...]

A few thoughts of appreciation and serious consideration as we celebrate National Home Care, Hospice and Palliative Care Month: These specialties are not only the foundation of my profession, [...]

A particularly poignant moment happened during my recent interview with Ronit Elk, PhD. We were discussing her incredibly important research and pilot program delving into culturally based [...]

Even though palliative care has been recognized as a board-certified medical specialty for nearly 15 years, it still may be the most misunderstood and underutilized. Consider it the Rodney [...]