What to expect when marketing at a higher level
Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]
Helping physicians embrace palliative care
Not long ago, a palliative care practitioner I was talking with summed up one of the specialty’s conundrums perfectly. He said, “If you ask 10 practitioners of palliative care to define it, [...]
Podcasts: The Best of 2020
“The Best of 2020” sounds like an oxymoron. In a year dominated by a global pandemic that’s still in full force – and the many challenges it has brought to people’s physical health, mental [...]
Celebrating this special month – and its future
A few thoughts of appreciation and serious consideration as we celebrate National Home Care, Hospice and Palliative Care Month: These specialties are not only the foundation of my profession, [...]
Can we build hospice for true equality of care?
A particularly poignant moment happened during my recent interview with Ronit Elk, PhD. We were discussing her incredibly important research and pilot program delving into culturally based [...]
How can palliative care gain the respect it deserves?
Even though palliative care has been recognized as a board-certified medical specialty for nearly 15 years, it still may be the most misunderstood and underutilized. Consider it the Rodney [...]
How do you know when your brand needs an update?
One of the mainstays of a strong brand is unwavering consistency. You – and most providers of services or products, for that matter – work hard to build brand equity and a foster long-term [...]
Referral interventions improve patient outcomes and costs
What topics have most interested Transcend’s readers and listeners like you? It’s no great surprise that our most popular podcast and one of our most highly visited blog posts is titled, [...]
What innovations are needed for in-home care?
You’re likely familiar with Plato’s famous quote, “Necessity is the mother of invention.” COVID-19 has created new necessities in healthcare delivery – and has jump-started some waves of [...]
The growing value of adult day care
When COVID-19 brought lockdowns and quarantines, the media gave significant attention to parents losing the services of day care and other childcare outside the home. But what about the more than [...]
