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Author Archive for: "Stan Massey"
Home » Archives for Stan Massey » Page 3
 How to Resonate with Physicians’ Offices and Grow Referrals
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By Stan Massey
In Getting Earlier Referrals
Posted August 3, 2021

How to Resonate with Physicians’ Offices and Grow Referrals

I have some bad news and some good news. Both are results from a recent national survey of physician office managers regarding their referral practices to providers of home-based care. The bad [...]

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 Gain Referrals Through Featuring Specialties by Disease State
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By Stan Massey
In Expanding Services, Getting Earlier Referrals
Posted June 21, 2021

Gain Referrals Through Featuring Specialties by Disease State

We live in a specialized world. We’re not just computer users, we’ve become proficient in either PC or Mac. We may enjoy the eclectic menu of an all-American diner, but we pay premium prices at a [...]

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 The Unfolding Impact of Remote Patient Monitoring
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By Stan Massey
In Preparing for the Future, Transcend Podcasts
Posted June 1, 2021

The Unfolding Impact of Remote Patient Monitoring

Remote monitoring is becoming increasingly integral to empowering more independent living among seniors, and to enable efficiencies among shrinking ranks of professional caregivers. This blog and [...]

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 Hospital-at-Home: Has Its Time Arrived?
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By Stan Massey
In Expanding Services, Transcend Podcasts
Posted April 5, 2021

Hospital-at-Home: Has Its Time Arrived?

As the Hospital-at-Home care model is gaining traction, does your agency have an opportunity to play a role and expand your patient base? In this blog post and embedded podcast, you’ll hear from [...]

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 Rebrand to Promote Understanding
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By Stan Massey
In Preparing for the Future
Posted March 23, 2021

Rebrand to Promote Understanding

Are you finding it’s time to rebrand your agency? Creating a new and distinctive brand name can be a real challenge. Yet, it’s also a huge opportunity to choose words that can help connect the [...]

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 Who Will Lead Change in Home-Based Care?
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By Stan Massey
In Preparing for the Future, Transcend Podcasts
Posted March 1, 2021

Who Will Lead Change in Home-Based Care?

Dorothy Gale in The Wizard of Oz said it repeatedly: “There’s no place like home.” When most Americans are sick, they feel that sentiment more deeply. They want to be in their own bed, in [...]

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 Should Nonclinical Home Care Be Serving a Bigger Role?
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By Stan Massey
In Expanding Services, Partnering for Growth, Preparing for the Future, Transcend Podcasts
Posted February 1, 2021

Should Nonclinical Home Care Be Serving a Bigger Role?

For decades, people with a serious illness or rehab needs have preferred to stay at home if it’s medically possible. And when most people think of “home care” or “home health,” they think of [...]

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 What to Expect When Marketing At a Higher Level
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By Stan Massey
In Competing in a Crowded Market, Getting Earlier Referrals
Posted January 21, 2021

What to Expect When Marketing At a Higher Level

Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]

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 Helping Physicians Embrace Palliative Care
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By Stan Massey
In Getting Earlier Referrals, Partnering for Growth, Transcend Podcasts
Posted January 4, 2021

Helping Physicians Embrace Palliative Care

Not long ago, a palliative care practitioner I was talking with summed up one of the specialty’s conundrums perfectly. He said, “If you ask 10 practitioners of palliative care to define it, [...]

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 Podcasts: The Best of 2020
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By Stan Massey
In Getting Earlier Referrals, Preparing for the Future
Posted November 30, 2020

Podcasts: The Best of 2020

“The Best of 2020” sounds like an oxymoron. In a year dominated by a global pandemic that’s still in full force – and the many challenges it has brought to people’s physical health, mental [...]

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