From Referral to Admission in Four Hours
How Hospice Centers of Excellence Achieve Longer LOS Despite Workforce Shortages The COVID pandemic has been hard on hospice providers. For many, census, length of stay and workforce retention [...]
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Using Third-Party Data to Better Know Your Market
Rich third-party data can give senior care providers a closer, more personal look at their audience of prospective patients and family healthcare decision makers. Senior care providers’ [...]
New Research: How Providers Should Market to Hospitalists
For decades, hospitals have been the top referral source for most providers of post-acute care. Hospices, for example, have long received an average of more than 45% of their referrals from [...]
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Three Quick and High-Impact Research Tools for Smarter Strategic Planning
Labor Day marks the end of summer, the start of PSL season (pumpkin spice latte) and, for many, the final stages of planning and budgeting for the coming year. In fact, we’re just under 100 [...]
How to Resonate with Physicians’ Offices and Grow Referrals
I have some bad news and some good news. Both are results from a recent national survey of physician office managers regarding their referral practices to providers of home-based care. The bad [...]
Gain Referrals Through Featuring Specialties by Disease State
We live in a specialized world. We’re not just computer users, we’ve become proficient in either PC or Mac. We may enjoy the eclectic menu of an all-American diner, but we pay premium prices at a [...]
Lack of Clear Communication About Hospice Leads to Late Referrals
Hospice has been an option for end-of-life care in our country for more than 45 years. While it hasn’t been available in every state for as many years, it’s not new. Yet, so many Americans don’t [...]
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Measuring Performance of Your Social Media Efforts
There’s no denying the power of social media. Worldwide, more than 3.6 billion people use social media, and that number is projected to continue increasing exponentially. People use social media [...]
Rebuilding Census: What Your Plans Could Be Missing
When the dawn of 2021 unveiled skilled nursing census trends between 56-80% capacity in 48 states, the charge to rebuild census was cemented as a top strategic priority for this year. Our [...]
What to Expect When Marketing At a Higher Level
Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]
