Getting Earlier Referrals

Rich third-party data can give senior care providers a closer, more personal look at their audience of prospective patients and family healthcare decision makers. Senior care providers’ [...]

For decades, hospitals have been the top referral source for most providers of post-acute care. Hospices, for example, have long received an average of more than 45% of their referrals from [...]

Labor Day marks the end of summer, the start of PSL season (pumpkin spice latte) and, for many, the final stages of planning and budgeting for the coming year. In fact, we’re just under 100 [...]

I have some bad news and some good news. Both are results from a recent national survey of physician office managers regarding their referral practices to providers of home-based care. The bad [...]

We live in a specialized world. We’re not just computer users, we’ve become proficient in either PC or Mac. We may enjoy the eclectic menu of an all-American diner, but we pay premium prices at a [...]

Hospice has been an option for end-of-life care in our country for more than 45 years. While it hasn’t been available in every state for as many years, it’s not new. Yet, so many Americans don’t [...]

There’s no denying the power of social media. Worldwide, more than 3.6 billion people use social media, and that number is projected to continue increasing exponentially. People use social media [...]

When the dawn of 2021 unveiled skilled nursing census trends between 56-80% capacity in 48 states, the charge to rebuild census was cemented as a top strategic priority for this year. Our [...]

Competition among healthcare providers continues to heat up in many regions. Continued growth in healthcare consumerism, which empowers patient/family choice for providers, is making branding, [...]

Not long ago, a palliative care practitioner I was talking with summed up one of the specialty’s conundrums perfectly. He said, “If you ask 10 practitioners of palliative care to define it, [...]