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Inspired by Care, Driven by Collaboration

Last month, I had the opportunity to attend the annual community gathering for NorthStar Care Community with Transcend’s president and CEO, Stephanie Johnston. It was a chance to see several…

Courtney PennNovember 12, 2025

Four blue ladders and one orange ladder tall enough to reach the bullseye target

Articles Sales

The Power of Quarterly Business Development Plans in Hospice Growth

In the increasingly competitive environment for hospice community engagement and business development, it’s easy to slip into one of two extremes: Running from referral source to referral source with no…

Tony KudnerSeptember 22, 2025

Two medical professionals talking to each other

Articles News

Start Communicating Like It Matters

Why Internal Communications Should Be a Strategic Priority in Hospice and Home-Based Care In home-based care, we often focus on external audiences – patients, families, referral partners, payers. But what…

Tony KudnerAugust 4, 2025

Admissions Articles

Part 2: Taking Hospice Admissions from Chaos to Growth Engine

Taming a chaotic admissions process isn’t just about fixing broken steps. It’s about transforming the culture and cadence of an entire organization. That transformation doesn’t happen with a single training…

Courtney PennJuly 7, 2025

Admissions Articles

Part 1: Is Your Organization’s Admissions Process Kind of a Mess?

Many of you may be familiar with Yo-Yo Ma, the accomplished classical cellist. What you may not know is that in 2011 he joined three other world-class musicians to blend…

Courtney PennJune 9, 2025

Articles Sales

Who on the Leadership Team Is Accountable for Growth?

Why Growth-Focused Leadership Is Essential in Home-Based Care Home-based care organizations are built on compassion, dignity and comfort. But to sustain that mission, growth must be part of the equation.…

Courtney PennApril 1, 2025

Articles Sales

Unlocking Growth in Home-Based Care: Key Insights from Transcend’s GRO™ Assessment

It’s been a busy year at Transcend! Over the last 12 months, we saw unprecedented demand for our new GRO™ Assessment offering, performing our proprietary analysis to support providers from San…

Tony KudnerMarch 10, 2025

Articles Positioning

Are You Underinvesting in Media?

During a recent conversation with a client, a hospice executive director described digital media as “nebulous” – a word that perfectly sums up the confusion many leaders feel about media…

Jordan DockeryJanuary 29, 2025

Selective focused photo of woman's hand holding an orange wooden cube with a graphic of images on one side and a graphic of Ai icon on the other

Articles Positioning

Simplify Your Content Marketing Strategy with AI: Three Expert Tips

We’ve all seen it. It seems like it’s everywhere – in the media, pop culture, and is recently the subject of new home care legislation in states across the country.…

Transcend Strategy GroupApril 15, 2024

Articles Positioning

Keeping Humanity in Healthcare When Data Reigns

When I was wrapping up college way back last century, Bob Seger released one of my favorites among all his hits – a song called “Feel Like a Number.” If…

Transcend Strategy GroupNovember 28, 2023

Articles

Inspired by Care, Driven by Collaboration

The Power of Quarterly Business Development Plans in Hospice Growth

Start Communicating Like It Matters

Part 2: Taking Hospice Admissions from Chaos to Growth Engine

Part 1: Is Your Organization’s Admissions Process Kind of a Mess?

Who on the Leadership Team Is Accountable for Growth?

Unlocking Growth in Home-Based Care: Key Insights from Transcend’s GRO™ Assessment

Are You Underinvesting in Media?

Simplify Your Content Marketing Strategy with AI: Three Expert Tips

Keeping Humanity in Healthcare When Data Reigns

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