Articles Archives | Transcend Strategy Group

Industry Update! What to Say When Referral Sources & Families Ask About Hospice Fraud

Articles News

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

On May 13th, CMS announced a six-month nationwide moratorium on new Medicare enrollments for both hospices and home health agencies, citing what Administrator Mehmet Oz described as "systemic and deeply…

Tony KudnerMay 13, 2026

Articles Podcasts Positioning

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

Negative online reviews are unfortunately a recurring part of hospice reputation management, regardless of quality of care. The family member leaving an angry one-star update every few days isn’t just…

Tony KudnerMay 13, 2026

Admissions Articles

When Growth and Admissions Don’t Align, Everyone Loses

If you lead a hospice organization, you’ve probably felt it: that friction between your growth team and your admissions team. The finger-pointing when census dips. The quiet resentment when referrals…

Tony KudnerApril 15, 2026

Admissions Articles

The Power of the Daily Standup in Hospice and Home-Based Care

Hospice patient needs can shift in a matter of hours. A stable patient can suddenly require urgent support; a family may move from hesitant to ready for services overnight; staffing…

Courtney PennMarch 10, 2026

computer chip with magnifying glass graphic in the middle

Articles Positioning

Top Three Considerations for AI and SEO: What Hospice Marketing Leaders Need to Know

AI is no longer a future consideration for search – it is already reshaping how families discover hospice providers online. For hospice providers, this shift can feel unsettling, particularly if…

Alex HallFebruary 23, 2026

Articles News

Tried and True Principles for Recruitment and Retention

I have a childhood memory of my dad standing at his workbench “piddling” as we called it. On his workbench you could always find a rusty metal toolbox, scratched, sturdy…

Allison SwisherFebruary 4, 2026

Daughter with elderly mother talking to a nurse

Admissions Articles

Hospice Admissions Is More Than a Process – It’s a Brand Experience

In hospice, we often talk about admissions as a series of steps: referral received, eligibility determined, nurse assigned, paperwork completed. But families don’t experience admissions as a checklist. They experience…

Courtney PennJanuary 14, 2026

Image of a television and a computer next to each other

Articles Positioning

Solving the Media Budget Puzzle: Piecing Together Traditional and Digital Placements

So, your media budget for 2026 is approved, and now comes the fun part – deciding how to spend it. For many home-based care providers, figuring out how to split…

Jordan DockeryDecember 9, 2025

Articles News

Inspired by Care, Driven by Collaboration

Last month, I had the opportunity to attend the annual community gathering for NorthStar Care Community with Transcend’s president and CEO, Stephanie Johnston. It was a chance to see several…

Courtney PennNovember 12, 2025

Four blue ladders and one orange ladder tall enough to reach the bullseye target

Articles Sales

The Power of Quarterly Business Development Plans in Hospice Growth

In the increasingly competitive environment for hospice community engagement and business development, it’s easy to slip into one of two extremes: Running from referral source to referral source with no…

Tony KudnerSeptember 22, 2025

Articles

CMS Just Paused New Hospice Enrollments Citing Fraud. Here’s What Your Team Needs to Say This Week.

Hospice Reputation Management and Prolonged Grief Disorder – a Deeper Look

When Growth and Admissions Don’t Align, Everyone Loses

The Power of the Daily Standup in Hospice and Home-Based Care

Top Three Considerations for AI and SEO: What Hospice Marketing Leaders Need to Know

Tried and True Principles for Recruitment and Retention

Hospice Admissions Is More Than a Process – It’s a Brand Experience

Solving the Media Budget Puzzle: Piecing Together Traditional and Digital Placements

Inspired by Care, Driven by Collaboration

The Power of Quarterly Business Development Plans in Hospice Growth

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