More Than a Name and Logo: Talking Strategic Branding with Denise King

Colors, logos and names are important, but they’re really only a small part of what makes a durable healthcare brand. The consistency of your message, the value proposition you offer your customers, and the unique lane you occupy amongst your competitors are all hugely important in creating your brand. In this episode of Transcending Home Care, we sat down with Denise King, vice president and chief branding and marketing officer at NorthStar Care Community, to talk about how the best brands use strategy to achieve their goals. We also talk about how Centrica Care Navigators is progressing in their affiliation with the larger NorthStar Care Community.