Business Development Compliance Horror Stories

Marketing is essential to hospice growth – but it’s also one of the highest compliance risk areas in home-based care. In this special “Compliance Horror Stories” episode of Transcending Home Care, host Tony Kudner sits down with Kate Proctor, counsel and chief strategy officer at Omnia Healthcare Group, to break down real enforcement cases and cautionary tales involving hospice marketing practices.

Together, they explore how bonus structures tied to admissions, length of stay and acuity can unintentionally create a culture that invites False Claims Act exposure. Kate explains how the government evaluates “knowing” submission of false claims; why marketing culture matters just as much as policies on paper; and how poorly designed incentives, quotas and side rewards have led to multimillion-dollar settlements.

This episode is a must-listen for hospice CEOs, compliance officers and growth leaders who want to build a professional, compliant marketing function that supports sustainable growth without unnecessary regulatory risk.