Home Care Marketing and Risk Tolerance with Kate Proctor

In this episode, Transcend Chief Strategy Officer Tony Kudner sits down with Kate Proctor, executive advisor to the National Alliance for Care at Home and chief strategy officer and general counsel at Omnia Healthcare Group. They had a wide-ranging conversation about risk management for marketing home-based care and hospice, including how to build compliance into your sales liaison efforts and some of the red lines to avoid when setting up your marketing and business development efforts.

Kate also shared some of her perspectives on how the NAHC and NHPCO merger into the National Alliance for Care at Home is going and what projects lie ahead for their regulatory and policy efforts. This podcast was recorded on-site at the NHPCO Annual Leadership Conference in Denver in September 2024.