Transcend Strategy Group Announces New Consulting Team Members, Promotions

 In News

Firm adds capabilities to help healthcare-at-home companies grow and address barriers to growth.

TOLEDO, OH – January 9, 2024 – Transcend Strategy Group, the healthcare-at-home industry’s leading growth strategy firm, is announcing two new members of its consulting team as well as promotions of three current team members, designed to further expand its capabilities. New and newly promoted team members demonstrate Transcend’s commitment to helping clients effectively manage change, maximize sales and marketing performance, as well as expand and retain a diversified workforce.

Team additions include:

Tony Kudner, MFA, who joined Transcend Strategy Group as chief strategy officer. Tony recently served as senior vice president of marketing and communications at AccentCare, where he oversaw a complete multimillion dollar rebrand and communications strategies for some of the largest mergers and acquisitions in company history. Additionally, Tony has extensive experience at the intersection of marketing and sales strategy for home-based care, including developing referral relationships and account-based metrics. Previously, he worked as a lobbyist and organizer for the National Hospice and Palliative Care Organization and holds his certificate in PAC and Grassroots Management from the Public Affairs Council.

Nicole McCann-Davis, MS, who joined Transcend as senior client advisor and research director. Nicole brings extensive provider-side experience to the Transcend team and joins the firm from Empassion Health, where she was chief health equity officer and vice president of communications. She previously held health equity and access, communications and multicultural leadership roles at AccentCare. Until recently, Nicole chaired NHPCO’s Diversity Action Council, where she collaborated with Transcend’s team on barriers to access research, culminating in the 2023 “Hospice Through the DEI Lens” report.


Promotions of existing team members include:

Courtney Penn, MBA, CMS, who has been promoted to senior client advisor. Courtney is leading census growth and workforce expansion efforts with an emphasis on effective change management. Courtney joined Transcend two years ago, previously serving as vice president of marketing and communications for the Association for Home & Hospice Care of North Carolina and an operations director with BAYADA Home Health Care.

Alex Hall, who has been promoted to creative director. Alex is leading creative strategy for branding initiatives, recruitment marketing and census growth campaigns for Transcend clients. Alex is a long-term veteran of the firm, charting his 15th year in 2024. Clients rely on Alex’s boundless creativity, strategic acumen and MacGyver-esque ability to solve problems.

Erin Hefflinger, who has been promoted to associate director of digital strategy and analytics. Erin is spearheading data-driven, industry-leading advertising strategies designed to help Transcend clients achieve smart growth. Erin joined Transcend seven years ago and is the team’s resident expert on cutting-edge digital advertising and media.


About Transcend Strategy Group

Transcend Strategy Group ( is a growth strategy firm for home care companies. The firm is on a mission to make Fortune 500 practices accessible to growth-minded home care companies so everyone – regardless of race, gender, identity, orientation, income or geography – has access to the best care to live their most fulfilling lives.

Supported by more than 20 years of research, Transcend has helped home care providers, insurers, suppliers and technologies grow revenues 100 to 400 percent. Transcend leverages proprietary and market data to identify and overcome obstacles, seize unmet opportunities and build authentic connections.



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